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Click on Settings, and select "custom domain." Copy the link to your existing Groovekart store (yourname.groovekart.com)
Type your desired subdomain into the empty box, right beneath where you copied the existing store link. It should look like this: store.yoursite.com
Enjoy your new store.yoursite.com subdomain! Using a subdomain as opposed to purchasing a new domain only takes a few minutes, saves you money, and keeps your branding consistent.
Using a subdomain with your Groovekart store is a great way to associate your products with your already existing brand, not to mention save money on a domain name. Instead of having two completely separate websites, you can just host your free Groovekart store on your SUBDOMAIN, keeping your entire brand under one website "umbrella." Setting up your Groove Kart sub domain takes literally only a couple minutes.